By Jacqueline van den Driest
Israel's reputation as a cyber superpower has many foreign corporations and bodies turning to Startup Nation for cybersecurity knowhow
Anheuser-Busch InBev SA/NV, which provides 25% of all beer consumed globally, announced recently that it is setting up a new technology hub in Tel Aviv called The Beer Tech, as reported in the Calcalist newspaper . Though the center will initially focus on cybersecurity, the company intends to expand operations in the future to domains including foodtech, agtech, and industry 4.0.
Belgium-based Anheuser-Busch InBev (AB InBev) is the company behind some 500 beer brands such as Budweiser, Stella Artois and Corona. Its Tel Aviv hub will specialize in analyzing growing numbers of threats and cyberattacks.“With increasing digitalization, we have to be prepared to defend against anything coming,” Reuters quoted the company’s vice president of global security and compliance Luis Veronesi as saying.
Israel has a reputation for being a cyber superpower, with many foreign corporations and bodies turning to the Startup Nation for cybersecurity knowhow.
The Belgian brewing company already has an Israeli research and development center, employing around 100 people based on its 2018 acquisition of Tel Aviv-based beverage analytics startup WeissBeerger Ltd. Founded by CEO Omer Agiv and Ori Fingerer, the company develops tools for monitoring bar operations and consumer behavior. Weiss Beerger intends to recruit 30 new employees in the upcoming year, Agiv told Calcalist in a Wednesday interview.
AB InBev currently operates several global research and development centers. The new Tel Aviv hub will be its third cyber-focused center, following Silicon Valley and Bangalore.
